When revising the logo of PAP Kartonagen e.K., which was created around 1980, we attached great importance to a clear, modern design language without neglecting the recognition value of the company.

In the course of the redesign, we developed a uniform and reduced form and visual language that combines the different components and merges them into a single unit. The openly designed logo combines familiar elements with a “new” design element. The symbol visualizes a stylized “compartment set” and blends harmoniously into the overall appearance of the logo. The color combination of red and green, which the viewer has learned, and some striking design elements were retained to support the recognition value.